The eagle-eyed among us might have noticed that it’s not just our address that has changed.
After much deliberation, our logo and brand have changed too.
Over the past 12 years, we have updated our look several times. Not many of you will remember it, but the original flag and explorer logo now looks leagues away from our current identity. However, we didn’t just jump from one to the other. Just like the big companies like Nike, Ford, McDonalds, our logo has evolved whilst still retaining the essence of Adventure.
That’s the beauty of refreshing your logo regularly, you still keep in touch with your roots as well as keep moving forward and developing.
The historic mountain and lure of our client’s new adventures are still reflected in the steep sides of our ‘A’ icon. The same steep sides also pay homage to our creative flair and design focus in the shape of a pencil tip which we really wanted to achieve. And lastly our new logo, in a happy coincidence, represents the striking pitch of the roof of our new home!
By refreshing your brand regularly you are just matching the constant, subtle changes of everyday life that keep us all engaged and stimulated.
After all, trends change.
The way we live changes. What we buy. How we shop. Where we go. What we like. How we look.
Nothing is static.
These changes though, they take time and don’t happen overnight.
This is the same for our businesses. Our branding also needs to evolve over time to keep it fresh and current and to expand our identity and presence.
With the move to our new office we were ready for a bolder change this time but as you can see a logo change does not need to be as drastic. A re-brand is always exciting but a mini re-vamp can be just as poignant and beneficial and take you on your own brand journey.
After all, we still want our customers to recognise us. Come to us. Use us and we don’t always want the financial burden & stress of changing everything from signage to letterheads.