Elle Vie, a beauty salon based in Boldmere, Sutton Coldfield, contacted us late last year looking for costs and ideas for a new website.
Owners, Lesley, Sue and Liz, had created their own website a good few years ago and it was no longer working for them or reflecting the luxurious surroundings and treatments they offer.
They showed us a couple of sites they liked and we talked through ideas around functionality and usability, style and layout and visited their beautiful premises to get a real feel for them and their business.
The team at Elle Vie really wanted a modern, clean, fresh, professional looking site whilst also emphasising the relaxing and calming qualities of their salon. They wanted to use their grey, red and green colour scheme in a way that didn’t look like Christmas! It was also important that they could easily update the site with new products, offers etc and add and change treatment details on their own.
Dave took hold of the brief and developed a WordPress magazine feel website where the browser can easily access the treatments available without getting ‘lost’ in the site. Dave identified the detail on their logo and used this as a design feature to bring the logo and the web design together and create branding. At the same time, Penny refreshed and updated the content from the existing site personalising and creating a rapport with the visitor to reflect the warm and engaging persona of the team at Elle Vie.
During its development Lesley, Sue and Liz wanted to counteract the primary grey of their logo with more colour. Dave incorporated the colour palletes of the suppliers Elle Vie use in the various treatments. This added the necessary input of colour the client was after but also clearly defined the services available at Elle Vie.
This also led to us looking at the layout and order of the treatments and how they appear and relate to the client. Essentially we asked the question, what is Elle Vie’s unique selling points? From here Elle Vie slightly re-ordered their treatment menu as it appears on the home page and drop down menu and by doing so highlighted their most popular treatments. The treatments that they are renowned for
If you are well known for a product or service you want to make sure they are prominent on your website. You want to ask yourself; Is it clear what we do the best? You want to grab the visitors attention immediately.
Elle Vie are also multiple Guinot treatment award winners. This is huge in their industry so we wanted to make sure this was clear from the moment you click on the website and re-iterated on the journey throughout. Your website should build trust, rapport and legitimacy with your current and prospective clients as quickly as possible.
Do you have awards or testimonials or information that your target market should really be aware of? If you do, are they clearly displayed on your website?
We really love the final version of the new Elle Vie website, not only visually but also practically and promotionally. It was a pleasure to work with Lesley, Sue and Liz and we look forward to working with them in the future to ensure their website remains a powerful member of their team.
And ladies and gentleman, Elle Vie is definitely worth a look and a visit. Penny is definitely going to go and see them for some wonderful therapy and TLC (when she gets the chance!). They call themselves an ‘elegant, relaxing haven just a few steps away from the busy streets of Boldmere High Street’ and it is so true. It is a hidden charm that we should all know about! We certainly wish everyone at Elle Vie every success on the next part of their adventure
“Adventure Graphics have created a wonderful website for Elle Vie Beauty. We went in there with no idea of what we needed or how to go about it. Penny and the guys came up with a fantastic design by taking the time out to come out to our salon and get a feel for who we are and what we needed to get across to our clients.
Nothing was too much trouble for them and we were made to feel so welcome when we went to visit them at their lovely new premises. We are very happy with the end result and would certainly be recommending them to others!!
Liz Gavan – Elle Vie