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A THOROUGH BRAND WORK-OUT

London’s Shaping Change Gym launches new look website.

When Chris Heron, the man behind London’s premier personal coaching studio, Shaping Change, got in touch, we knew straight away that this was a brand that needed some muscle.

With an uber cool ‘hard work, relaxed atmosphere’ ethos, coupled with some great marketing ideas like a one-hour train-shower-eat offering for busy lunchtime gym goers, Shaping Change was more than your average sweat box gym.

Chris wanted a new website that would engage both existing and potential customers. It needed to be bold, showcase some seriously stylish in-gym photography and of course convert browsers into paying fitness fanatics.

What we did

Using a strong monochrome colour palette with accents of bright orange, we combined a bold WordPress theme with some pulse-increasing action photography to create a site which was simple to navigate, great to browse and informative from start to finish.

How we did it

As with any web design and build project, communication was central every step of the way. We put forward a number of different visuals and worked up any ideas thrown our way by Chris and his team. From concept to completion this project took around 3 weeks, which meant it was delivered on time, on budget and on brief.

And now?

Since launch we’ve delivered a round of updates to the site to support their latest marketing initiative. Shaping Change are delighted with their new website and you can see their video testimonial below.

Visit the website – www.shapingchange.co.uk

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