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What we did...
The Fear Master is the sharp end of a new breed of motivational advice developed by ex-Royal Marine Physical Training Instructor Andy Duncan.
Andy required a logo that kept the feel of his Marine background but mixed with a modern twist of the bowler hat and umbrella.
A punchy website was also produced which uses some striking photography of Andy in action in various poses in his suit, bowler hat and umbrella hanging off the sides of cliffs etc - rather you than us Andy!!!