If you have a business where a valuable web presence is a necessity then you will have probably considered or at least heard of CMS.
CMS (or Content Management System) allows the site owner to have control of content and imagery so they can develop and promote themselves as they see fit. Web developers these days will always strive to include a CMS when designing and building a new website and the slight extra cost will bring with it benefits that the client will save money in the long term.
Many website companies out there can trap a client into a contract of £100′s per month for maintenance leaving the customer with a headache of trying to fill each month with busy work to satisfy the cost. With CMS it’s up to you when, how and where to make your important amendments and changes to your website information and settings. The client is now free to take control of their budget for website development.
Lets look at CMS in more detail: With the expansions of Blogging software such as WordPress, Joomla and Drupal (to name a few) we now have easily implemented CMS systems to allow even the least technical minded individuals the chance to get involved in web promotion. The internet is shaping the future in business advertising and even the great social media empires of Facebook and Twitter now cater more for business pages and opportunities to promote yourself. With this in mind we are now a much more technical and web based generation and everyone wants to be involved in sharing their talents, achievements and services to a wider audience. Our experience of setting up our own profiles with information and imagery for our friends and family is now taking stride into the professional world. Content management for your site allows for full control of how you want to promote yourself. As advances create easier and broader facilities for this and a greater understanding of what is possible thanks to social networking it is an even more familiar experience to be able to populate your own website with the use of some simple text and imagery to great effect.
All this relies heavily on the talents of the web designer however to give you the best experience and functionality of your CMS for you to do what you want to. CMS is not foolproof. There are limitations to what a non-technical individual can expect to achieve with web page editing compared to a fully trained web developer but the gap is constantly closing. It may never fully be able to remove the expertise of a web designer from the process but nor should it. There will always be a bespoke system required here and there to give the client an edge over a competitor. But CMS should be used as the tool it needs to be. A simple way to keep customers up to date, Change details, new images of work and portfolios for advertising your chosen craft. Add this to a beautifully designed frame work of a professionally created website and we have the recipe for perfect harmony between creative and client to make a successful, future thinking, fresh business.
Let us know if we can help your business with a CMS system – get in touch now
OCT
2011
